Jo-in Tour Operator


Authentic experiential unexpected and tailor made tours

Our tours can last a day, a weekend or a few weeks and are generally aimed at individuals or small groups, but we can also provide individual activities. The itineraries include some of the most fascinating areas of Piedmont and we select unique, welcoming and charming locations for overnight stays.

Tour Packages

We have a unique way of meeting your adventurous expectations!

5573 Jo-Travellers
3249 Vermouth Created
3071 Guided Visit
598 Truffle founded


Our Blog

Cassandra Santoro, CEO & Founder – Travel Italian Style Inc I have visited all 20 regions of Italy and Piedmont is one of my favourite thanks to Jo-In. I have personally experienced several of their tours around the countryside and Torino. Each one was unique, personalized, and informative. I especially… Read More
Erica, Athens GA, USA There were so many, but highlights for me were Torino, hunting for (and eating) truffles, learning the history of and making our own vermouth, visiting the cheese caves and tasting cheeses from various regions along with locally cured meats and… Read More
Dianne W, Silver Spring Maryland, USA Imagine! A private "off the main road" tour of northern Italy and the Lakes featuring locations and activities that the general tourist would never find:  a small olive oil factory in a restored 15th century mill on Lake Como, or… Read More
Rie Boberg, Denmark “The collaboration with Jo-In Tour operator has been a lovely experience, they are very reliable collaborators, they are working fast and always follow up. They even saved my ass several times, resolving problems created by others. My full recommendation”
Benny Ben, owner of MoltoBen Italian boutique journeys, Israel “I planed my trip to Piemonte and Turin with Jo-in many times and always had a wonderful experience. The team is really dedicated, welcoming and professional. I and my clients enjoyed a wonderful home like hospitality and we would surely… Read More
Claudia, Founder and President, Adagio Travel, USA “I am very fortunate to work with the talented owners of Jo-In. They have a passion for and knowledge of their alluring region that surpasses any other DMC I’ve met in Piedmont. They are highly responsive to my requests, both… Read More
Roxanne Browning, Chocolate Sommelier, New York “Our experience went beyond our expectations. Everyday, we discovered the beauty of what Italy is all about on a very personal level. The restaurants they chose included neighborhood favorites to fine dining. Visiting outstanding wineries in the countryside with stops… Read More
M. Josephs, Travel Planner “Just want to thank you again for putting together the most innovative trip to Piedmont…your restaurant, food and wine selections were amazing…the perfume and vermouth experiences were so much fun…we are all looking forward to our next trip, can’t wait… Read More