I have visited all 20 regions of Italy and Piedmont is one of my favourite thanks to Jo-In. I have personally experienced several of their tours around the countryside and Torino. Each one was unique, personalized, and informative. I especially appreciated the vermouth making experience. This was a fun and interactive way to learn about Italian history and local spirits. As the CEO of a travel company, I have collaborated…

There were so many, but highlights for me were Torino, hunting for (and eating) truffles, learning the history of and making our own vermouth, visiting the cheese caves and tasting cheeses from various regions along with locally cured meats and wines. The fishing village with the tour and lunch with a local fisherman, The museums and churches were fun and interesting. And the food. The meals and wineries and wines…

Imagine! A private "off the main road" tour of northern Italy and the Lakes featuring locations and activities that the general tourist would never find:  a small olive oil factory in a restored 15th century mill on Lake Como, or truffle hunting in the countryside with a certified"Trifolao" and his dogs, pizza class in the gorgeous B&B, market day in Alba,  Vermouth making in Turin, not to mention all of…

“The collaboration with Jo-In Tour operator has been a lovely experience, they are very reliable collaborators, they are working fast and always follow up. They even saved my ass several times, resolving problems created by others. My full recommendation”

“I planed my trip to Piemonte and Turin with Jo-in many times and always had a wonderful experience. The team is really dedicated, welcoming and professional. I and my clients enjoyed a wonderful home like hospitality and we would surely come back again and again”

“I am very fortunate to work with the talented owners of Jo-In. They have a passion for and knowledge of their alluring region that surpasses any other DMC I’ve met in Piedmont. They are highly responsive to my requests, both for FIT clients and small groups. Jo-In has particular expertise in the food and wine aspect of Piedmont – which is, perhaps, the stand-out quality of this corner of Italy.…

“Our experience went beyond our expectations. Everyday, we discovered the beauty of what Italy is all about on a very personal level. The restaurants they chose included neighborhood favorites to fine dining. Visiting outstanding wineries in the countryside with stops at cheese shops, chocolate makers and areas only the locals would know. Friendly, fun, and informative to meet our tour operator daily. Thanks to Jo-In we lived a dream and…

“Just want to thank you again for putting together the most innovative trip to Piedmont…your restaurant, food and wine selections were amazing…the perfume and vermouth experiences were so much fun…we are all looking forward to our next trip, can’t wait to see what you have planned for us”